FIRST LOOK REVIEW: 2018 Titleist AVX Golf Balls

The Golf Balls manufacturers are really working hard in getting the balls softer & softer in their updated models. Such an advancement has been introduced AVX Golf Balls by Titleist.

Titleist, after having done a lot of research in the market through its distributors, through customer interviews and feedbacks collected directly from the users, has worked on a new design to deliver a greater distance by reducing the ball’s spin & released Titleist AVX Ball.

AVX name was given by the internal product development team which eventually became the name of the upcoming product & is an abbreviation of ‘Alernative to Pro V1 or Pro V1x’.

Titliest’s Research & Development team has launched the product with an edge shift in design & technology by improving the formulation with the same ingredients. The ball is still a three piece ball & using the similar urethane cover to Pro V1 called GRN41.

The shift in dimple design with 352 dimples uses a caternary design instead of the traditional spherical one as in the previous models. In simple language, its latest design results in a lower flight because of its sharper sides and flatter center section.

Titleist has also taken care of the visibility of this premium ball by launching it in Yellow colour.

AVX also has a characteristic of low spin due to its design, thus achieving more distance. In general, less spin is good for distance but bad for control on landing.

Titleist also claim that in their upgraded model AVX, the urethane cover enhances the experience of short game with a tour performance to give golfer the control which otherwise might be lost with a ball having low spin.

To test all these characterstics, we tested them on the range with Trackman to see the differences between the AVX and Pro V1 and also whether the AVX will suit the game.

We started off with wedge test where we hit all the three balls with a 50 yard target. All the three balls, the pro v1, pro v1x & the avx were almost identical for spin & carry. There was a difference of 200rpm, but that is not even noticeable for tour players.

The differences become more noticeable with 7-Iron. According to the trackman numbers, the AVX spun 1300 rpm less than a Pro V1 and 1700 rpm less than a Pro V1x which are significant numbers.

As a result the AVX was 7-12 Yards distant with a lower ball speed, which may be was due to variations in strike, so if the ball speed was the same, then it could cover more distance.

The lower landing angle is reduced to 3° because of low spin which won’t let the ball stop quickly unless it is already hit higher than the average.

Now, let’s talk about the performance with the driver. With Driver, AVX resulted in 250-300 rpm less with lower flight which enhanced the distance.

These were the results we got for our team with our equipment, that may not be applicable for everyone.

The review is written to clarify the difference between AVX and Pro V1 as both have a similar price and, as the name suggests it is an alternative for those who hit the ball high & produce too much spin.

Thus, added advancements in AVX has made it better than its predecessors. The balls are equipped with experience of Pro V1 & Pro V1x with piercing low ball flight. These all are my views regarding the AVX, what do you think about them, let us know in comments!

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